Authenticity on Steroids: 5 Pinoy Influencers Ruling the Internet with Their Unique Personalities
In this day and age, inauthentic just doesn’t cut it. Social media users are perpetually online, with little to no tolerance for generic content and the people who make it. Instead, they gravitate towards honest and authentic content from influencers who are perceived as genuine.
While the demand for authenticity surprises no one anymore, what’s interesting is the kind of authenticity that, as Gen Z says, hits different today. The creators who will succeed in social media now are the ones who show creative bravery – that is, a willingness to take risks and showcase their unique quirks in their content.
5 Influencers Nailing Authenticity in 2024
The Philippines saw an 18.5% increase in spending on influencers from 2022 to 2023, so it’s obvious that they’re more relevant than ever, and brands recognize that.
But with 2024 birthing a new face to authenticity, it has also put the spotlight on different kinds of influencers – those who capture audiences with their distinct personalities. Here are five Filipino influencers keeping your timelines fresh with their content!
1. DavaoConyo
Phillip Te Hernandez, also known through his social media handle DavaoConyo, is already a household name in the Filipino influencer space.
This “Davao boy living in Manila” is the source of many TikTok and Instagram users’ belly laughs thanks to his comedic content parodying the dynamics of everyday relationships, from rant sessions with the barkada,
to the perennial nagging of a Filipino parent.
DavaoConyo captures the joy and awkwardness of daily life in the Philippines that sometimes his videos feel less like a parody than a reenactment of our own experiences!
His content just proves that you don't have to look too far for inspiration to make great, original content that audiences will love.
2. Raco Ruiz
Raco Ruiz is your TikTok feed’s trusty provider of “conyo kid” content. He adopts an exaggerated dudebro personality reminiscent of the rich kids from expensive schools (that need not be named 🦅🏹) whom we all love to poke fun at.
Here’s one popular video that smoothly segues into an ad for a printer brand.
His Instagram, on the other hand, reveals another aspect of the influencer. Raco Ruiz is also a skilled visual artist who teams up with various brands to create and showcase his work.
So yes, you can have different sides to your internet persona! Just take it from the multifaceted @racobell. Solid, paaare!
3. Yanihatesu
Some may recall Yanihatesu’s beginnings on Twitter, back when she was just a teenager posting comedic content for fun. Extremely online K-pop stans in 2020 most likely spent time relating to her valiant attempt at a particularly difficult dance step from ITZY’s “Wannabe.”
Today, this 22-year-old content creator is still certified #relatable, creating content that adds humor to the struggles of student life and growing up in the Philippines, from conversing in English, to commuting, to the dreaded thesis season.
Yani is already beloved for her unique voice and humor. Still, this proudly queer icon serves as a great inspiration for young people who aspire to authentically be who they are.
4. Zeke Abella
If you’re looking for “sabaw” internet content that sums up peak Gen Z humor, then Zeke Abella is where it’s at. His videos often have an absurd quality that begins with a joke that ends up unraveling itself, resulting in gems like this:
Millennials and older generations may find themselves scratching their heads but unable to look away from his videos!
He’s also known to many as the Sonny Angel lookalike, a designation that the content creator has gamely accepted:
Zeke Abella is a great example of how Gen Zs love to let jokes evolve to end up with an extremely layered gag. And speaking of layers, did you know that aside from being a content creator, this TikTok sensation is also a musician?
5. Thalia Perico
Thalia Perico is a TikTok queen who loves responding to comments for her content. When it comes to her answers, though, the key is to expect the unexpected!
Thalia’s bite-sized videos are so easy to binge because of her quick wit, affinity for wordplay, and all-around entertaining personality. Avid commenters often request for her to collaborate with fellow content creator Zeke Abella, and we can see how their unique Gen Z sensibilities and humor would mesh!
Also a vocalist for a band named exklamasyon, the talented Thalia Perico just shows that wit and creativity can take various forms!
Want to partner with the most relevant influencers for your marketing campaigns? Contact Near Creative today!
