Gen Z is currently the generation with the most spending power and that is most active on social media. They are avid consumers of creative video content, especially Reels and TikToks. Knowing these marketing formats should be further tapped into, how can brands and content creators create a solid video/content strategy to appeal to Gen Z audiences?

This November 22, join us as we have invited a YouTube video creator, Raych Ramos to share her tips and insights on how to build a compelling video strategy for your audiences.

Topics to discuss:

• Understanding content trends and how these appeal to Gen Z audiences 

• Important elements brand managers, content creators, and creatives should be aware of 

• Navigating which content types you should be tapping into to create compelling content

• Knowing how to measure the effectiveness of your content 

Gen Z is currently the generation with the most spending power and that is most active on social media. From fashion, food, make-up, skincare, and sustainable products, Gen Z-ers are all about getting what’s authentic, inclusive, and socially responsible.

Knowing that this generation should be further tapped into, how can businesses and organizations create a successful Gen Z marketing strategy? This October 26, join us as we have invited a key speaker to share their tips and insights on how to build a successful marketing strategy that caters to your audience.

What you will learn:

• Understanding Generation Z consumer trends and behaviors

• How brands can engage with Gen Z consumers

• How to include Gen Z strategies for brands with different audiences (not necessarily targeting Gen Z audiences)

• How to measure the success of your marketing strategy

The Climate Crisis continues to worsen every single day. With our carbon footprint increasing drastically, everyone has the responsibility to help address this issue affecting our planet. This begs the question, how can businesses adjust their digital marketing strategies to commit to a more sustainable approach to running their businesses?

This August 31, join us as we have invited key speakers to share tips on how brands can be more responsible in adjusting their marketing strategies during the climate crisis.

Speakers:

• Kara Rosas - Director and Co-founder of Lokal Lab

• Pocholo Espina - CEO and Founder of Sip PH and Loop

• Hosted by: Rocio Climent - Social Media Strategist at Near Creative

Topics to discuss:

• The climate crisis as of 2022

• Responsible capitalism and the responsibility of businesses during the climate crisis

• How brands’ can help through their digital marketing strategies

• How businesses can incorporate more sustainable practices into their business without

  compromising their business goals and targets