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Join Us at the Intrigue Summit 2024!
The Intrigue Summit 2024 is a premier event designed for marketing professionals looking to elevate their brand narratives through the power of storytelling. Join us for a day filled with engaging discussions, expert insights, and networking opportunities that will inspire you to transform the way you communicate your brand's message.
Hacking the Gen Z Online Social Space: How brands can create scroll-stopping content
Thursday, September 26, 2024 | 5:00 PM 6:00 PM
Learn to navigate the social space for Gen Z’s, taking into consideration their desire for authenticity & responsible consumption. Gain insights on how brands can effectively create content to speak to THE it generation.
Join us, as we discuss the role that Gen Z’s play in the industry and how their influence affects business & marketing decisions.
Influencer Marketing 101: Your Guide to Standing Out and Generating Conversions in 2024
Last November 2023, as the year was coming to an end, businesses were carrying out their remaining holiday campaigns and it was a very busy season making it a struggle for many companies to plan 2024 campaigns for a successful new year ahead.
In this webinar, we discussed how businesses can create fool-proof influencer marketing campaigns to generate conversions and meet your business goals in 2024.
What you will learn:
- Common mistakes and misconceptions brands make with Influencer marketing
- Predictions for how influencer marketing will continue to pave the way for businesses in 2024
- How influencer marketing can help your business generate conversions
- How to create a fool-proof influencer strategy for the upcoming year (double-digit, special holiday, and monthly campaigns)
- How to set yourself up for success through influencer marketing
Gen Z Marketing Part 2: How to Build a Compelling Video Strategy
Gen Z is currently the generation with the most spending power and that is most active on social media. They are avid consumers of creative video content, especially Reels and TikToks. Knowing these marketing formats should be further tapped into, how can brands and content creators create a solid video/content strategy to appeal to Gen Z audiences?
This November 22, join us as we have invited a YouTube video creator, Raych Ramos to share her tips and insights on how to build a compelling video strategy for your audiences.
Topics to discuss:
Understanding content trends and how these appeal to Gen Z audiences
Important elements brand managers, content creators, and creatives should be aware of
Navigating which content types you should be tapping into to create compelling content
Knowing how to measure the effectiveness of your content
Gen Z Marketing: How To Create a Successful Gen Z Marketing Strategy
Gen Z is currently the generation with the most spending power and that is most active on social media. From fashion, food, make-up, skincare, and sustainable products, Gen Z-ers are all about getting what’s authentic, inclusive, and socially responsible.
Knowing that this generation should be further tapped into, how can businesses and organizations create a successful Gen Z marketing strategy? This October 26, join us as we have invited a key speaker to share their tips and insights on how to build a successful marketing strategy that caters to your audience.
What you will learn:
Understanding Generation Z consumer trends and behaviors
How brands can engage with Gen Z consumers
How to include Gen Z strategies for brands with different audiences (not necessarily targeting Gen Z audiences)
How to measure the success of your marketing strategy
Digital Marketing During the Climate Crisis
The Climate Crisis continues to worsen every single day. With our carbon footprint increasing drastically, everyone has the responsibility to help address this issue affecting our planet. This begs the question, how can businesses adjust their digital marketing strategies to commit to a more sustainable approach to running their businesses?
This August 31, join us as we have invited key speakers to share tips on how brands can be more responsible in adjusting their marketing strategies during the climate crisis.
Speakers:
Kara Rosas - Director and Co-founder of Lokal Lab
Pocholo Espina - CEO and Founder of Sip PH and Loop
Hosted by: Rocio Climent - Social Media Strategist at Near Creative
Topics to discuss:
The climate crisis as of 2022
Responsible capitalism and the responsibility of businesses during the climate crisis
How brands’ can help through their digital marketing strategies
How businesses can incorporate more sustainable practices into their business without
compromising their business goals and targets
Disinformation & Trolls: The Impact on Social Media Marketing
Disinformation is more than just a buzzword. It is now a widespread phenomenon that threatens the truth and even our history. With social media, it is easier to splice facts resulting in the distribution of fake news by online troll farms. Join us as we have invited speakers to share their thoughts on how the spread of disinformation impacts the way we communicate and market online in 2022.