Influencer Trends 2025
A Year of Audience - Centric Personal Touch
By Near Creative
2025 represents a shift in digital marketing where personalized content reigns. What a person sees on their feed is tailored to them specifically, based on what they’ve liked and what they’ve interacted with.
What’s more, how well a brand's content adapts to user behavior impacts how strongly they engage with it. People like to feel that the brands they support understand them. They want to know that who they watch online really knows what they’re talking about and is catering to their needs.
What follows are five main trends Near foresees will take centerstage for the year. While some trends are familiar, we will dive deep into why they still matter, and how your brand can use them to your advantage.
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