3 Instagram Insight Metrics You Should Pay Attention To When Growing Your Business
Before we begin, are you on Instagram for business yet? If you are not on it yet, we urge you to make the switch. This is especially applicable to business owners who are making their digital footprint on the app.
You may ask, “What is the difference between staying on a personal account versus shifting to a business account?” There are only about 1B people to tap anyway, so what gives?
The benefits of Instagram For Business
It is in the name that you should pay attention to. First of all, converting to a business account keeps you targeted and helps you find the right audience. It also helps that Instagram For Business owners have a customized label on their bio. Whether you are “Public Figure,” “Cafe,” or “Restaurant,” moving to this type of account establishes your niche.
Establishing your niche is very important because successful marketing entails knowing how you can attract the right people to target. Luckily, Instagram has an effective tool to help you track and see if your posts are doing it for the crowd. It’s called Instagram Analytics.
What is Instagram Analytics?
In all aspects, there must be purpose in what you do. This includes your marketing strategy. It is not enough to just post. You have to ensure that what you post is engaging. Whether that be educational or entertaining, the choice is up to you. But in order to know if what you are posting is effective, you can check out your Instagram Analytics tab.
Not only will it tell you success metrics, it will also help quantify your efforts. The analytics tab is subdivided into three sections:
Insights Overview: content interactions and reach
Your Audience: Demographics (e.g. age, gender, location, etc.)
Content You Shared: Tracks your posts -- both story and feed
With these in mind, how do you best utilize the insights? We break down each tab for you to better understand.
1. INSIGHTS OVERVIEW
This area contains the interactions you receive from your audience. In short, this indicates your engagement metrics. Naturally, the higher your engagement, the more successful your post could be.
Take note the Overview area is further divided into two sections:
ACCOUNTS REACHED:
The number of unique accounts that have chanced upon your post. Under this, a metric that you have to take note of is where your post is shining most.
A pie graph helps you out with that, where it separates the interactions from followers and non-followers. This way you can tell if the followers you have are actively watching your space or if they are just bypassing your content. For non-followers, a little percentage bar indicates the percentage of your reach to people who do not follow your account. This can also help you target them in the future.
You can also measure the type of content that attracts your present and future audience. A bar graph separates your feed and story posts, and a legend there indicates which appealed more to them or not.
CONTENT INTERACTIONS:
On the other hand, this refers to the number of interactions people have on your page (e.g. likes, comments, saves, shares).
2. YOUR AUDIENCE
Like the name suggests, this section talks about your followers. But it does not only indicate or remind you of the quantity, but the quality of who you are attracting. When you click on the Audience section, you have a detailed breakdown of who your audience is. You have demographics like top locations, age range, and gender.
But what will help you most is the Most Active Times section, because it shares with you when your followers are most active. Naturally, you must aim to post within that timeslot so more people can see what you are posting.
3. CONTENT YOU SHARED
This is more of a nice-to-have because it is a handy tracker for the posts you have already made. But still, it is good to have a cailbrated rundown of what you already have so you know what works and what does not.