Social Media Strategist

• People first, employees second. We value work life balance, our families and our friends, but work hard at the same time. We’re looking for people who can independently work towards their goals but the way you work is completely up to you.

• We travel. Travel has been an integral part of our lives, and it has always been an eye-opening experience. We have a hybrid policy for employees in Metro Manila (once a week), but we’re flexible with remote work for people who want to travel. We believe that location independence should be more accessible to everyone. We also have an annual company trip!

• We want to see you grow. We appreciate the time that you would devote to us as a company and would wish that you also get a return on your investment by developing skills and capabilities.

• We offer competitive compensation. We deeply value who we work with and would like to be fair to you and what you can bring to the table. We also provide bonuses and additional incentives.

As a Social Media Strategist, you are the primary owner of data-driven, market-appropriate, platform-native social media strategy for assigned clients. You translate business objectives into an integrated paid + owned + earned plan—defining content pillars, channel roles/mix, KPI frameworks, and creative direction that guides execution.

You also lead recurring concept ideations/brainstorms and produce client-ready insights from performance data to continuously improve results. 

Lastly, you oversee the insighting and creation of both strategic and tactical recommendations from post-campaign performance data – leading the Junior Social Media Manager in translating analytics to value-adding next-steps for future campaigns and as aligned with client objectives and priorities.

A) Strategy Development (Primary Ownership)

• Build integrated social strategies: audience, positioning, platform roles, content pillars, cadence, and channel mix.

• Create campaign playbooks: messaging architecture, content formats, creator/UGC opportunities, and distribution strategy.

• Define KPI framework by funnel stage; recommend measurement approach and reporting structure.

B) Creative Direction & Ideation Leadership

• Lead monthly/biweekly brainstorms to translate pillars into thumb-stopping concepts and series.

• Write or co-write creative briefs for Creative/Production: hooks, angles, scripts/copy guidance, shotlist references.

• Ensure platform-native execution guidelines (TikTok-first, Reels-first, etc.) are embedded in briefs.

C) Paid + Boosting Strategy (Oversight + Design)

• Recommend boosting/paid approach: objectives, audience hypotheses, creative test plan, pacing logic.

• Partner with Social Media Lead on approvals and optimization decisions; document learnings and next tests.

• Translate content plans into paid requirements: asset specs, format variants, CTA options, landing page alignment, tracking needs (UTMs/pixels/events).

• Coordinate with execution owners (internal or external) to ensure campaigns are built correctly and launched on time.

• Review performance signals weekly (or as needed): pacing, CPM/CTR/CPC/CPA/ROAS, frequency/creative fatigue, audience quality.

• Provide optimization recommendations: budget reallocations, creative swaps, new test variants, audience refinement, or objective adjustments.

• Capture learnings and roll them into the next content cycle (what to scale, stop, and test next).

D) Analytics, Reporting, and Strategic Insighting

• Produce monthly performance narratives: what happened, why, what to do next.

• Identify content winners/losers by pillar and format; recommend iterations and experiments.

• Translate performance into next-month editorial direction and paid learning agenda.

• Partner with Account Management to convert insights into business-aligned recommendations (not just “vanity metrics”).

E) Cross-functional Collaboration

• Collaborate with Accounts on client needs, timelines, and expectation-setting.

• Collaborate with the Creatives/Influencer team on asset requirements and creator angles.

• Provide clear handoff instructions to Junior SMM for publishing requirements.

Education

• Bachelor’s degree in Marketing, Communications, Advertising, Digital Media, or similar.

Experience

• 3–6+ years in social media strategy, content strategy, or integrated digital strategy (agency experience strongly preferred).

• Proven track record creating multi-platform strategies (Meta + TikTok required; YouTube/LinkedIn/X a plus) with clear channel roles and content systems.

• Demonstrated experience translating insights into creative direction (briefs that improve output quality and reduce rework).

• Comfortable owning analytics storytelling and recommendations—can defend decisions using data and cultural/contextual reasoning.

• Paid social experience required at the strategy level:

  • experience planning and evaluating boosted content and/or paid campaigns

  • familiarity with Ads Manager concepts (objectives, targeting, placements, pacing, creative iteration)

  • ability to partner with a paid specialist or execute basic setups depending on org structure

Skills

• Strategic thinking: can build messaging frameworks, content pillars, and channel mix based on business objectives.

• Creative strategy & briefing: writes clear, inspiring briefs that creators/designers can execute quickly and well.

• Paid social planning & performance literacy: understands paid mechanics enough to propose tests and diagnose performance issues.

• Analytics & insighting: turns dashboards into decisions; can build a strong performance narrative.

• Client-ready communication: confident presenter; can articulate tradeoffs and defend recommendations.

• Operational competence: can maintain organized calendars, version control, and strategy documentation (without being the team’s admin).

Traits (Cultural Fit)

• Curious about culture and behavior (platform-native, audience-first, not “trend-chasing for its own sake”).
  High ownership: proactively identifies problems and proposes solutions.

• Coachable and collaborative: strong partner to Accounts and Creative, not territorial.

• Calm under pressure: can handle ambiguity and shifting priorities with structure.

• High standards: obsessed with clarity, quality, and learning loops.

Preferred Qualifications

• Experience with ecommerce/lead-gen performance campaigns (CPA/ROAS thinking).

• Basic familiarity with influencer strategy and creator briefing (UGC integration).

• Hands-on experience with reporting tools (Looker Studio, Emplifi, Meltwater, Supermetrics exports, or similar).

• Platform certifications (Meta Blueprint, TikTok Academy) are a plus.

• Experience running structured testing programs (creative iteration pipelines, documented learnings).

• Creative, communicative, and skilled at building relationships.

• Resourceful, solution-driven, and capable of working independently.

• Quick-thinking, with the ability to respond effectively in any situation.

• Entrepreneurial-minded, with aspirations to grow and lead.

• Intellectually curious, always seeking improvement and growth opportunities.

• Values work-life balance and understands the importance of self-care.