Gen Z is currently the generation with the most spending power and that is most active on social media. From fashion, food, make-up, skincare, and sustainable products, Gen Z-ers are all about getting what’s authentic, inclusive, and socially responsible.

Knowing that this generation should be further tapped into, how can businesses and organizations create a successful Gen Z marketing strategy? This October 26, join us as we have invited a key speaker to share their tips and insights on how to build a successful marketing strategy that caters to your audience.

What you will learn:

• Understanding Generation Z consumer trends and behaviors

• How brands can engage with Gen Z consumers

• How to include Gen Z strategies for brands with different audiences (not necessarily targeting Gen Z audiences)

• How to measure the success of your marketing strategy