Summary:

The era of top-down influencer briefs is over.
The most powerful campaigns today aren’t built behind closed doors, they’re co-created with the people who know their audiences best: the creators.
In this session, discover how global brands are moving beyond one-size-fits-all approaches by blending deep audience intelligence, personalized storytelling, and collaborative strategy. Learn how to build influencer campaigns that feel human, deliver with precision, and activate across the full funnel from awareness to action.

In this short but impactful session, you will:

• Understand how co-creation with influencers drives stronger audience connection and campaign authenticity.

• Identify key criteria for selecting the right creators and apply quick, practical methods to define their content direction.

• Build full-funnel influencer strategies that move audiences from awareness to action.