Hyperlapse Cities
Video Production
Not your typical travel video.
Not your typical travel video.
Cebu Pacific wanted to create videos that were different from the usual standard type of video to engage potential travelers. They also wanted to launch this campaign via multiple marketing channels to encourage outbound ticket sales.
The Brief
We created a series of videos that intended to immerse and bring the audience through the different travel destinations through energetic transitions and hyperlapses. We also worked with different travel influencers, Travel Stories Philippines, Cha Ocampo, and Discover MNL, to bring the energy and spirit of discovering new places, and worked with our influencer network to boost the reach of the campaign.
Our Idea
Our Results
Overall, the campaign proved to be successful in driving a higher volume of traffic to the website. The content for the campaign got 3.25M+ engagement on the client's Facebook page, with an additional 1.5M+ reach through our influencer network. The cost per view was also considerably lower - specifically five times less compared to the industry standard in the Philippines.
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