NEVER HAVE I EVER
Video Production
Strategy
Singapore Tourism Board wanted to highlight new and unheard of activities to shift the perspective of Singapore as a tourist location. We partnered with Cebu Pacific and Julia Barretto to create vlogs on Thrill and Adventure, Food and Drinks, and Fashion and Lifestyle, highlighting all the fun activities with a "Never Have I Ever" concept so viewers could see Singapore in a new light.
Our Results
With this campaign alone, we garnered 1.1M views and 20,000+ engagements for all three videos.
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