K by D&G
Influencer Marketing
Kyline: The Rose
Near was able to identify the perfect influencer partner for this campaign: Kyline Alcantara. The right influencer partnerships are always crucial to a successful influencer campaign. Kyline's persona was aligned with Dolce Rose. Aside from being an avid perfume lover, she also posts consistent TikTok dances, integrating the brand and campaign seamlessly into her content. Working with Kylie made the Philippines #1 in SEA for this global campaign, and her videos were within the Top 6 most popular videos under the trending audio.
Our Idea
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Potential Reach: 4,820,000
Earned Media Value: 455,000
Total Reach: 1,559,225
Total Engagement: 168,794
Total Views: 1,115,200
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