How Shopee added excitement to beauty and fashion hauls with influencers
In a time when online shopping is the default for Filipino consumers, the best deals can get lost in the sheer amount of content and ads on social media. Shopee teamed up with Near Creative to create a monthly campaign showcasing special offers of its Shopee Beauty and Shopee Styles categories.
Shopee is a leading e-commerce platform in Southeast Asia and Taiwan. It is a popular online shopping choice for Filipinos due to the convenient and secure shopping experience it provides and its easy check-out and delivery.
The e-commerce giant made shopping more seamless for its customers through Shopee Beauty – its one-stop shop for promos and deals on cosmetics and skincare products, and Shopee Styles, the place to access millions of the latest fashion trends and exclusive discounts.
Shopee offers new ways to shop
Already a trusted name in e-commerce in the Philippines, Shopee has worked its way towards becoming one of the most recognizable in today’s active social media landscape. However, not everyone knew about and maximized their latest features that make shopping a more seamless experience for users.
The brand then sought to boost awareness of its Shopee Beauty and Shopee Styles categories. Its goal was to communicate Shopee Beauty and Styles’ variety of irresistible deals and promotions for each month.
Near adds KOL expertise to Shopee’s trendy themes
Shopee provided specific directives for each month of the Shopee Styles campaign, which included both trending events related to fashion and evergreen style topics. Near’s role was to closely collaborate with KOLs to ensure that executions remained consistent with the monthly themes and, of course, resonated with Shopee’s audience.
Near handpicked KOLs who could draw inspiration from relevant and talkable themes at specific points of the year such as holiday looks for December, Taylor Swift eras in April, and Bridgerton-inspired outfits in June. KOLs were encouraged to get creative with their outfit choices for executions that expressed their unique styles.
Shopee tapped Near to mount a seven-month influencer campaign on Instagram and TikTok to showcase the various brands on Shopee Beauty and Shopee Styles. The team tapped a total of 98 key opinion leaders (KOLs) across the beauty, fashion, and lifestyle niches to bring this campaign to life.
Keeping it in style and on trend
Making beauty easy
Shoppers flock to Shopee to find the best and most sulit beauty deals online. With this in mind, Near partnered with KOLs to make their discovery of brands and the perfect products for their skin types a much easier process on Shopee Beauty.
Near kept the season’s latest trends in mind, using makeup and skincare topics that everybody was curious about and using trendy music on Instagram and TikTok to heighten engagement for executions.
Near’s tips for stylish content
Choose KOLs who match the brief. Make sure that the KOLs you partner with do not only align with the brand but are also capable of executing the brief! For example: for makeup-focused content, your KOL must understand how to use the products they will be promoting.
Encourage creativity in KOL executions. Do not let a straightforward brief fool you. There is always room for a KOL to let their personality shine! Collaborate with them to create executions that are true to the brand and true to their unique style.
