How How Tip-Top Chicken boosted its social media presence in 3 years
When Tip-Top Chicken came onto the scene with their high-protein and high-quality choice cuts, they were an up-and-coming brand in a sea of established chicken brands. They sought Near Creative’s expertise to scale up social proof and build brand awareness.
*Average growth from 2022 to 2024
Tip-Top Chicken is a chicken brand offering protein-rich choice cuts made with 100% chicken – no artificial coloring or preservatives. Tip-Top’s various choice cuts are processed and packed on the same day to guarantee freshness for an affordable price.
As the Wa-Ease Choice for busy moms and 9-to-5 hustlers, Tip-Top Chicken aims to be the partner that helps others hone their kitchen skills with entertaining tips and tricks that anyone can follow.
Getting Filipinos to make the Wa-Ease Choice
Although Tip-Top Chicken produces top-quality chicken choice cuts for the everyday Pinoy, many still opt to purchase chicken from more popular brands in the market. The goal was to get modern moms and millennial workers to get to know and love Tip-Top Chicken by building up both social media presence and brand trust through social media efforts.
Near serves fresh and relatable content for the Pinoy palate
Tip-Top Chicken enlisted Near’s expertise to power up its various social media platforms. Near used a three-pronged approach to get the word out about the hottest new chicken brand in town:
Strategic Social media content
Tip-Top Chicken has a fun and quirky online identity, which Near wanted to highlight in the overall feel of its social media content. This was accomplished through lively lifestyle shots and pun-ny recipe posts with vibrant colors and dynamic text and layouts to emphasize that Tip-Top Chicken is an exciting kitchen partner.
The client sought to further grow its community through creative methods, so Near developed a user-generated content campaign on TikTok to increase Tip-Top Chicken’s reach and engagement.
Near studied the brand’s target audience and developed the following themes for TikTok UGCs:
January: Health and fitness
February: Valentine’s posts and quirky millennial living trends
April: Mom- and family-centered posts
These themes paid off as Tip-Top Chicken’s UGCs became the brand’s most effective content pillar that drove social media engagement.
Relatable UGC campaigns
Quirky and eye-catching photos and videos
Near helped Tip-Top Chicken turn everyday kitchen concerns into high-performing video content with shoots that made use of fast-paced treatment and vibrant elements, to showcase easy recipes that anyone can try at home. Near also made room for novel and trendy executions per shoot – such as different camera angles and human interactions – but still apply shooting styles and techniques that have worked for existing video content.
For photo shoots, Near’s visual direction focused on the human element so social media users could easily see themselves in the content. This was done by featuring various personas and personalities to make the social media content both eye-catching and relatable to the target audiences.
Tip-Top tips for Social Media wins
Flaunt your unique personality. Brands can and should have a distinct personality that everyone can recognize, which can be fleshed out through photos, videos, and social media posts.
Let real people spread the love. It’s not only influencers who can spread the word about your brand. Everyday users on social media platforms are some of your brand’s best advocates. as their relatable and honest content encourages others to engage and explore your products.
Find a trustworthy long-term partner. Near’s partnership with Tip-Top Chicken began in 2022. This has allowed Near to keep improving its social media approach as the brand grew and evolved. Brands, the firm foundation for a social media strategy that works is a creative agency that intimately understands you.
