The Personal Touch:
Audience-centric Influencer Marketing Trends of 2025
Discover the latest insights shaping the influencer landscape.
OUR SERVICES
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INFLUENCER MARKETING
Connect with your consumers, enhance your brand’s authenticity, and tell your story creatively through partnerships with top-performing content creators
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CREATIVE CONTENT CREATION
Turn your brand’s creative vision into reality with full-service video and photo production, supported by talent management
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SOCIAL MEDIA MANAGEMENT
Boost brand awareness and strengthen social proof by showcasing your brand's identity on social media, powered by strategic content planning and creation from our in-house social media experts
SUCCESS STORIES
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![How Adidas Convinced Value consumers to check out its iconic footwear]()
Adidas
Successfully got 197% to target reach through creative KOL tiering, channel and content splits, and content creation
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![How Aquaflask Launched its biggest KOL event and campaign]()
AquaFlask
Soared 22x above target engagement, blending a bold event concept with top-tier influencer partnerships
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![How Cebu Pacific Made Domestic Travel Cool Again]()
Cebu Pacific
Achieved >2x above targets through inspiring KOL content on TikTok and Instagram
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![How Miele launched its first KOL campaign in the Philippines]()
Miele
Went 64% above target for reach on a first-time KOL campaign through thorough KOL screening and clear creative briefs
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![How Shopee added excitement to beauty and fashion hauls with influencers]()
Shopee
17M views for an always-on campaign with relevant influencer partnerships
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![How Singapore Airlines elevated Student Dreams with influencers]()
Singapore Airlines
Soared high with a 8.42% average organic engagement rate by maximising KOL tier split and crafting platform-specific content.
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Spotify
Achieved >2.5X above target results by maximising KOL tier split & optimizing content for different social media platforms
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![How How Tip-Top Chicken boosted its social media presence in 3 years]()
Tip-Top Chicken
197% average total reach across socials through strategic social media content planning
RESOURCES
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Convos With Marketing Pros
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The Personal Touch: Audience-centric Influencer Marketing Trends of 2025
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Looking Ahead: Key Social Media Trends to Watch in 2025
