7 Graphic Design Trends for 2023 to make your content stand out
A new year means new goals to reach and new styles to try out. It can be difficult to come up with designs and creative executions right off the bat. But to help you get your creative juices flowing for 2023, we consulted with our design team and are sharing 7 graphic design trends every brand manager, graphic designer, and anyone in the creative industry should keep note of to make your content stand out this year!
Serif Fonts
Graphic designers continuously explore typography to make their design style unique and stand out in the digital world. Serif is a font style that worked in 2022, and for this year we can also expect to see this still being used.
While many people may think Serif fonts are too basic or boring, it's actually quite the contrary. Serif fonts add a touch of elegance and nostalgia to designs, as these font styles offer a sense of security and stability.
Check out some of these examples of Serif style fonts:
2. Motion and Animation
Motion and animation graphics are key design elements that creatives should utilize for marketing products or services.
In the recent years, we've seen how users are more likely to pay attention to videos compared to static posts. So it's not surprising that motion and animation graphics will continue to be at the forefront of the current trends for the year ahead.
Implementing this design approach is expected to result in higher conversion, more traffic to your page, and help boost engagements for your brand in 2023.
Brands should try incorporating motion and animation graphics in their social media content and web design efforts to improve their overall engagement and user experience with potential customers.
Here are some motion and animation graphics examples :
3. Geometric Graphics - Illustrations with Stippling/Textured geometric illustrations
As the metaverse keeps evolving, we can expect that geometric graphics will be one of the biggest trends in 2023. Including geometric elements and textured shapes in your product or service designs will help draw visual interest in your brand.
We will see a lot of clean, minimalist designs that feature geometric shapes. This trend is likely to be most popular with both businesses and consumers, as it gives off a modern and professional look.
4. Rise of 3D
With advancements in design tools and design technology to make it easier to produce high-quality renderings, we can expect that in 2023, 3D design graphics will continue to emerge as a strong graphic design trend.
There continues to be a demand for VR (virtual reality) experiences and product experiences across industries, which is why creating 3D graphics will enhance them to feel more realistic.
We can also anticipate that 3D graphics will be used not just for in-feed posts or advertisements, but also for logos, icons, and typography for in-art copies to reach more audiences.
Take a look at these 3D graphics examples:
5. The 90s / Y2K Nostalgia and Retro cartoon styles
Y2K aesthetic has been one of the biggest graphic design trends for 2022. This will continue to be one of the top inspirations for graphic design trends in 2023. The pandemic had people craving the simple life we once had and made people become nostalgic for the old-school days.
We're anticipating that 90s nostalgia is set to continue into 2023 in the form of colorful retro illustrations. We've seen a couple of illustrations and design trends that feature 90s throwback memes or revival of vintage designs.
See some of the 90’s nostalgia posts below:
6. Bright Colors
One of the next big design trends for the year is experimenting with bright colors. As brighter colors are bold and electrifying, it gives an impression of confidence and fearlessness which attracts audiences.
With society moving forward from the gloom and sadness of the pandemic, 2023 will adopt brighter colors that evoke joy, vibrance, and optimism. Be on the lookout for neon color palettes and this year's Pantone color of the year: Viva Magenta as key design trends of 2023.
The bright and bold color trend is perfect for businesses that want to create a fun and cheerful image as these styles add a pop of excitement and energy to your design.
Read more about this article here.
7. Gradients are out, and solids are in
Gradients have been in the design trend game for a while now. The reason why they remain one of the most popular trends for design is because of how versatile this trend is. But for 2023, you can park your gradient design ideas for now, as the new design trend for 2023 that we should prioritize are solids! Solid block colors are making a comeback.
If the pandemic years (2020 - 2022) were all about creating soothing and easy-on-the-eyes gradient styles, 2023 being the official post-pandemic era is all about being bold and energetic. Solid colors are going to be utilized to include that extra pop in designs.
Which graphic design elements and trends are you excited to see in 2023 and try out for the year?
Interested in creating stand-out content for your brand this year? Send us a message at sales@nearcreative.co to learn more about our social media and graphic design services!