5 Digital Marketing Trends to Have A Winning Marketing Strategy This 2023
Authentic, Bite-Sized, and Gen Z content — this is the winning combination for your digital marketing strategy this 2023.
When it comes to creating content, for whatever platform it is, the said combination is a sure-ball win for your brand. Gone are the days for curated content mapping. Now, smart businesses are looking for more ways to innovate through the latest trends to incorporate, optimize, and maximize their results and impact in both engagement and conversion.
Are you ready to dive in? Well, there is really no other time but now to get ahead of the game this 2023! Let’s go straight ahead! Listed below are 5 digital marketing trends that will surely help you grow your brand’s success this 2023!
1. Humanized and Value-Adding Branded Content
Stand Up and Be More Than Just A Brand. Brands are not taking things lightly when it comes to feedback on how to create content. It is no secret that audiences on social media platforms like TikTok, Instagram, and Facebook are demanding that brands take serious stands regarding society’s pressing matters.
For most, a brand’s stand on a certain matter is a reflection of its values. This 2023, to have an impactful digital marketing strategy, one should be at the forefront of ensuring that your brand has a value-adding component in the present times.
While it may sound a bit too self-righteous, do not fret. We are not necessarily demanding brands to be overly political and react to disasters or socio-political events. What we suggest is for brands to take the initiative mindfully and be intentional in the morals they stand for.
It is important that your brand makes sure that it does not do harm to society, environmentally, politically, or whatnot. There is no need for a big campaign, rather it is just important that it is communicated across your channels that your brand supports advocacies that make the world a better place to live in.
Recess, an athleisure brand, is at the forefront of making an impact on a more sustainable lifestyle for its consumers. Here is their process:
2. Bite-Sized and Creative Videos
Length Matters. We are not necessarily saying that long vlogs are dead. Rather, there is just a huge consumer attention on short-form videos because of TikTok and Instagram Reels. Before the pandemic, viewers had exhausted their energy to streaming on Netflix and Youtube. But when the pandemic hit, because of staying home, businesses have become more innovative in creating content through TikTok.
One way and the most important that made most brands relevant is how they explored creating short-form videos. And 3 years in the pandemic, it has made brands evolve to produce compelling content for their respective target markets. And in recent results of metrics across brands, it has shown that bite-size content will continue to grow, especially now that TikTok is becoming more aggressive and Reels are being pushed more on Instagram.
In order to win your digital marketing strategy this 2023, one thing for sure is that you need to take into consideration producing videos that are within the format of something similar to TikTok and Instagram Reels — short and creative.
Look at this Instagram Reel that shows a short, yet creative tutorial of their new editing/photography feature:
3. Authentic and Engaging Influencer Marketing
The Realer, The Better. In the years that we have been doing digital marketing, the recent years have been the most authentic, in both strategy and real life. Consumers continuously evolve in taking no BS from any brand… or from an influencer for this particular matter. For instance, the app BeReal is now taking the social media world by storm because, for many consumers, that is probably the most real app out there.
While influencer marketing started with the intention to make it more relatable for ordinary people, it is even taking things a higher notch by challenging creators to connect with their audiences on a deeper and more authentic level.
Consumers now demand that influencer marketing does not only involve simple reviews. Rather, they demand relevance that can align with their moral values.
Too serious for your taste? Of course, room for creativity is still needed from influencers. And yes, influencers are still on fire! While content on social media platforms are getting messier by the day because of thousands of content produced and changes in algorithm, consumers still find influencers really effective in decision-making when it comes to purchasing.
In order to win a digital marketing strategy for influencer marketing, one must remember to be aligned with an influencer in terms of branding, creativity, and creativity!
Angkas never fails at making it authentic all the time, here is a sample:
4. Gen-Z Focused Content
Gen-Z Has The Power. Did you know that this generation’s purchasing power is at $143 billion? Obviously, they are not just the next generation, they are the generation that will determine the progress of many industries in the next coming years.
In order to win the Gen-Z market, the brand must dominate the features of social media platforms like reels and stories on Instagram or the shop feature of TikTok. Doing so will allow your brand to reach as many eyeballs from the said market.
However, the message communicated is still more important at the end of the day. And what appeals Gen-Zers are brands that prioritize creativity, experience, and transparency. So how can you make your brand achieve those?
Basically, they do not want to feel that they are being sold a product all the time. Brands need to be more experiential and make sure that transparency to their intention of selling is declared. They appreciate creative content that involves authentic reviews, content that pushes for advocacies, inspiration, and the overall creation of making things beautiful without compromising morals and values.
Here is an example of Gen-Z marketing done right by Issy & Co:
5. Immersive Digital Product Marketing
Immerse and Experience. As digital marketing evolves, ways of producing content also evolve. The pandemic forced people to purchase and do everything online, taking away the experience of “feeling” the product from a brick-and-mortar experience. Because of that, it has made way for e-commerce to boom and digital platforms to be more innovative in creating content. Consumers now demand more content that is immersive and experiential. So how do you make it immersive and experiential? Basically, you create content for your product that compels emotion and makes the audience feel included and part of your overall brand growth and identity.
There are many creative ways to do this, but always keep in mind that the mentality to make this successful is by keeping your consumers first.
We are sure you had your own experience with this. Here is Spotify’s 2022 Wrapped that everyone immersed into: