Three Things You Can Learn From Addison Rae & Choosing The Right Influencers
Attention Addison Rae fans, you can breathe a sigh of relief. It looks like Rae’s ban was short-lived. We will never know the reason behind it, but at least your “Obsessed” favorite is back on the app again for good.
But even if she was innocent in the end, let us also explore the advantages of selecting and working with the right influencers.
INFLUENCER MARKETING AND BRANDING: HOW THESE TWO CORRELATE
The purpose of influencer marketing is not only to convert your sales, but to further your branding story as well. Influencers have become more popular during the COVID-19 pandemic, especially because they introduce a human element to the usual campaigns.
In a world where we are isolation-focused for safety reasons, being bombarded online becomes suffocating. We have been too exposed to the digital sphere and we crave human interaction.
Having influencers on your brand’s feed (or promoting your products on their accounts) is the closest thing to that without compromising safety.
So aside from that human touch, how else can we benefit from choosing the right influencers? Let us take a look at three reasons.
1. BRAND VARIETY
Nothing is more satisfying than seeing brands know what they are doing. It is not only in the products they create, but the way they share it with the world. But you know what’s even more exciting? A new take and perspective.
Choosing the right influencers can help you broaden your horizons and spread your philosophy the right way. For example, let us take a look at content creator Jazmin Reyes.
The way she tackles her content is a prime reason why brands tap her almost all the time. In this collaboration with Visit Singapore, she pockets the iconic Gardens by the Bay into a bouquet.
2. BRAND ENRICHMENT
Chalk it up to creativity, but working with the right influencers enriches your brand in the best way possible. This is because the influencers you work with are within the niche that you are.
There are some brands that prioritize vanity metrics like following count, and instead tap those with massive followings but are outside their niche.
While you may think that having a great following will help boost your sales, the opposite will occur. First, these influencers would not know how to promote your products properly.
Second, the creativity will dwindle, and you cannot fault the influencer you work with. Stick to your niche and it will work for you. Take a look at Spam, whose recipes took the TikTok world by storm.
They partnered with several food and beverage creators to recreate their Musubi and Taco recipes.
3. WHAT IS TRENDING AND WHAT IS NOT
Sometimes, keeping up to date is a challenge. It’s not really because we are unaware of a trend, but more of we do not exactly know how to make it work for our brands.
Working with influencers can help you out with that. They know the way the market works, and more importantly, how their audience reacts to the content they put out.
Let us take a look at this iconic collaboration between UPeepz and Uniqlo. At the time, they were the talk of the town because of their dance moves. So the brand stepped in to prove just how versatile and movable you could be in their fabric.
They did this by conceptualizing a choreographed dance routine where the dance troupe showed off their moves effortlessly in their Uniqlo wear.
THE FINAL WORD
Whether your goal for working with influencers is to drive massive brand awareness or engage your consumers in a whole new way, finding the right influencers that align with your brand values are essential.
Ready to learn from your influencers effectively? Let Near Creative help you connect to the right ones.