Navigating Influencer Marketing in 2023: Do’s and Dont’s that You Need to Know
The influencer marketing landscape will always evolve and adapt to new platforms and trends. Yet, the aspects of trust, targeted reach, and storytelling remain relevant and constant, making influencer marketing a valuable strategy for brands and businesses as we continue marketing effectively through 2023.
Influencer Marketing Do’s and Dont’s
It’s one thing to reach out to as many influencers as possible, but it’s a totally different thing to know how to properly execute your influencer campaigns to make your campaigns effective for your business.
Here are some of our Influencer marketing Do’s and Dont’s to guide you:
Do this:
Do select the most appropriate influencer for your brand campaign/partnership
This reel by Sam Piscasio works and was effective for the brand’s goals because it lets the lifestyle influencer show different fits that she would actually wear with the Puma Slipstream.
Having a fashion influencer like Justin Sales show outfit ideas for his Puma trainers fits right into his usual TikTok content.
Don’t do this:
With this in mind, don’t select an influencer without properly checking their credibility and you don’t need to reach out to too many influencers either. Quality is more important than quantity. Always check if an influencer fits right into your brand and if their numbers add up beyond just the number of followers they have.
Do this:
Do give your influencers creative freedom when it comes to their posts.
This Best Cup PH partnership with Franzie worked well because of how she was able to use the Best Cup 3in1 Coffee Mix for a recipe that she made herself. The Instagram Reel for this looks similar to the usual cooking content that she’s known for.
It’s important to let influencers shine and give them the freedom to create content that reflects their own unique personalities, while also having the best interest in mind of meeting the goals of the brand.
Take for example this influencer marketing campaign we did for Puma and how the influencer we partnered with, Blue Zoleta, was able to choose how to style his Puma sneakers in a way that is authentic and true, while still keeping the goal of the brand in mind.
This also helps build trust for you and the influencer, as well as the audience you are tapping.
Don’t do this:
Considering this, don’t always have branded layouts or designs for campaign posts. Of course, branding is important but letting influencers take control of their posts gives their audience a glimpse as to why they should care about your product or service in the first place!
Key Takeaway:
Influencers are key in helping your brand do more than just selling your product/service, they can also help communicate your brand’s value.
Partnering up with the right influencers is also an extension of who your brand is and what kind of audience you are trying to reach. That is why it’s important to work with the appropriate influencers for your brand and give them the freedom to create content that is true to who they are, yet still keeps the goal of the brand in mind.
Want to work with the right influencers for your Influencer campaign? Contact us at Near Creative to learn more!
