MIKAEL & MEGAN GO TO FUKUOKA
Video Production
Discover Japan outside Osaka & Tokyo!
Discover Japan outside Osaka & Tokyo!
The Brief
Tokyo and Osaka are known all over the world, but Japan has a lot to discover. Cebu Pacific wanted to showcase spots in Fukuoka that might be less well-known to promote their flights to Fukuoka. The content was used in combination with a seat sale.
Our Idea
Mikael and Megan showed us around Fukuoka and we wanted to keep the authentic reactions and experiences in the video. We also wanted to make sure that there was a good blend of food, sights, and experiences for the audience.
In line with that, we also created an Instagram campaign to encourage engagement by creating polls, asking their audience what they should do in Fukuoka.
Results
The video received 42.1k views, while the combined influencer campaign on Instagram and Facebook helped boost the engagement and views as well. The influencer campaign had an additional 3M+ in reach.
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