Influencer Marketing
MUSC NOIR ROSE FOR HER
Our Idea
Near Creative helped the Narciso Rodriguez team conceptualize and execute their camapign for their NR: Musc Noir Rose for Her perfume.
The agency also negotiated and coordinated with their chosen influencers. For this campaign, we tapped Kimi Juan, Angelique Manto and Kyla Zuñiga-Salas to increase brand awareness for Narcisco Rodriguez' Musc Noir Rosefor Her perfume. With the difficulties of being able to effectively communicate perfume online, Near was able to ensure that the audience had a good idea of how the perfume smells by letting the influencers communicate how they feel after putting on the scent.
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Potential Reach: 259,900
Total Reach: 77,464
Total Views (Tiktok): 2,452
Total Engagement: 4,803
Ave. Engagement Rate: 3.97%
Industry Ave. ER: 1.62%
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