Mother’s Day with Maggie Wilson
Moms still travel, too!
Moms still travel, too!
Video Production
The Brief
The client wanted to do something special for Mother's Day and feature a story of someone who travels quite often but still makes the effort to prioritize her family.
Our Idea
We decided to work with Maggie Wilson, who has a show called 'Beached' that requires her to travel every week. We wanted to tell the story of her motherhood and how her life has changed since her son arrived. The video focuses on the story instead of hard-selling the product in order captivate its viewers.
Results
The video received 425,000 views across all of Traveloka's social media channels. Working with Maggie also extended the reach by 424,000 with a 10% engagement rate.
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