5 Filipino Beauty Influencers You Should Keep Your Tabs On
Whether we are talking about consumer behavior on beauty products or how people generally consume beauty content, the beauty industry has been reshaped by social media in recent years, especially during this global pandemic.
Then, your beauty product purchase was influenced by a review from either a full-length video on Youtube or a lengthy Instagram post. Now, more consumers rely on reviews from short-form videos like TikTok videos or Instagram reels.
And ever since these short-form videos became popular, it has catapulted new faces in the local beauty industry here in the Philippines. We have listed down 5 Filipino beauty influencers we believe you should keep your tabs on!
1. MARJ MAROKET
This morena beauty has a total of 212K followers on TikTok. It is not only her undeniable charm and natural beauty that awe her followers, her authenticity when it comes to creating definitely captured her audience too!
While her videos on TikTok cover topics about anything and everything beauty, they are even made more special because of how she makes makeup relatable, inclusive, and FUN to every Filipina! She has worked with big beauty brands ranging from local to international, like Sunnies Face, Issy and Co., and La Mer! She even has a collaboration with Mac Cosmetics now! How awesome is that?
This girl is someone we believe will redefine the standards of beauty here in the Philippines! In fact, she is starting now.
2. MISS NATE MAKEUP
We have featured him last year and we are featuring him again, ‘cause why not? This beauty guru has a total of 470K followers on TikTok and he has grown so much more compared to last year! And are we surprised? Not at all.
Miss Nate is not only recognized for his impeccable talent in makeup but he is also admired for his unapologetic approach when it comes to makeup reviews! And we all love a good, HONEST review! He was even named as one of the 50 Most Influential this 2022 by Preview PH.
Whether you are a beauty aficionado, a beauty brand owner, or just a follower of beauty influencers, do not miss out on Miss Nate!
3. KAI JAVIER
Another morena beauty on our list who has a total of 128K followers on TikTok. Kai Javier is almost like the quintessential Gen Z beauty who is both chic and fun!
Her videos on TikTok are mostly makeup tutorials, GRWM, and product reviews, but her sassy personality makes her videos more fun and interesting! She has also worked with big beauty brands like Vice Cosmetics, Kerastase, and BLK Cosmetics.
Kai has also graced the cover of L’Officiel on their beauty issue, alongside Marj Maroket. This girl will surely go places and we are rooting for her!
4. BELLE RODOLFO
This beauty is not just your ordinary beauty influencer, she is a beauty expert in her own right since she is also a beauty editor at L’Officiel Philippines.
While her career has always been behind-the-scenes as a beauty editor, she now comfortably shares her beauty tips and best product recommendations in front of the camera through her TikTok account. She now has 14K followers and is continuously growing.
What makes Belle even more worth following is that she articulately shares her personal opinions and stands on things that matter to her, topics such as being child-free, the LGBTQIA community, and more! We love a beautiful face with substance!
And did we mention? Her name truly fits her because she is a true belle inside and out!
5. KENN DAYANDAYAN
This handsome lad’s TikTok account is fast growing with 304K followers and counting! Kenn Dayandayan’s account has grown so much in recent months since he started sharing relatable grooming tutorials for men.
Because of his channel, he gets to help a lot of men be more comfortable with the idea of taking care of their skin through proper skin care or enhancing their features through makeup. We love how he is so comfortable in front of the camera sharing his best advice when it comes to grooming for men.
Because of his skills, he has worked with brands like Mac Cosmetics, AHC, and GRWM. He even walked the runway for Bench during Bench Fashion Week. We can’t wait to see more of him, both on TikTok and on the runway!